7 Steps to Take your Aesthetic Business to the Next Level

Growing and evolving as an aesthetic business is crucial for several reasons: not only will growing as a business see you attract more clients and thus boost your reputation, bookings and profits, it also means you can stay ahead of others and demonstrate your business to be a leading competitor in your professional industry. This allows you to invest in the best equipment, provide the best training possible for your staff, collaborate with other successful businesses and brands and thus prove to be innovative, unique and successful.

However, the penultimate question here is, how exactly can I take my aesthetic business to the next level?

Well, here are 7 top tips to help your aesthetic business grow, develop and evolve:

1.Online Presence:

Developing and perfecting your online presence is the most crucial aspect of taking your aesthetic business to the next level. This includes your social media presence and marketing strategies, as well as having a user-friendly website for retail sales and the right booking system which can help you upsell, maintain client loyalty and max out your bookings. For more information on the best booking systems and what we recommend, check out our previous blog ‘How to choose the right booking system for your clinic and our top 3 booking systems we recommend?’

2. Monitor and Analyse Performance:

If you are not continuously trying to improve on performance then you will never be able to evolve as a business. Utilising the features included in your booking systems, Google Business Profile and paid advertising such as client reviews, click rates and views will show which treatments, products and services prove to be most popular, and where you are falling short in attracting client attention. Keeping an eye on testimonials and reviews is particularly important, as this will allow you to show appreciation to clients’ positive experiences and provide a chance to make up for those who may have had a negative experience. 

3. Memorable Ambiance:

Does your aesthetic clinic have and relaxing, soothing and memorable ambiance? Remember, you are not just providing a service, you are creating an experience. Having the right aesthetic and creating a welcoming and comfortable environment will enhance your client’s experience as well as make an impression. Use diffuser, relaxing music, soft towels, and even providing some herbal teas or light snacks will all help here. 

4. Strategic Partnerships:

Collaborating with other businesses and brands can be a great opportunity to grow a client base and online engagement in a mutually beneficial way. Also, community development and local sponsorships can also help create a great reputation in your locale. Love it or hate it, the world of influencers is just that: influential. Looking for partnerships with local influencers will also help grow your online following and attract new clients. 

5. Specialised Services:

The aesthetic industry is a competitive one; you will need to demonstrate why your clinic has an edge over your competitors to attract clients. Promoting your treatments and services as high-quality, providing proof such as credentials and training will create faith with the client. Always keep an eye on the latest developments and technology on your industry and incorporate them into your clinic!

6. Top Customer Service: 

This will coincide with creating an ambiance; it’s all about being memorable and experiential! Investing in staff training, providing incentives such as commissions will ensure that your are providing each client with the best possible service.  

7. Relevant Timescales:

Timing is everything, from marketing to upselling. Create timescales for your social media marketing strategy so you can promote services, promotions, gift bundles etc where they are relevant. Also remember to use timescales in client engagement, such as email reminders when another treatment is due or when they may be running out of a product they purchased. This may seem time-consuming, but it will prove extremely efficient in boosting profits, sales and taking your business to the next level!

We hope you found these tips to take your aesthetic business to the next level useful and effective! Never settle as a business owner, always strive to develop and evolve, even if it means taking some time to develop strategies and do some research to implement any necessary changes. Implementing even just some of these tips if not all will help grow your clinic. 

For a little help along the way, download our free ebook on how to master Instagram as an aesthetic clinic owner here:

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