The Importance of Google Ads for your Salon or Aesthetic Clinic

Why are Google Ads so important for the hair, beauty and aesthetic industries?

One of the biggest ways you will be found by prospective clients is through online searches, and with Google covering 98% of all online searches, Google Ads prove to be the most effective way of bolstering your clinic or salon in search results within the competitive beauty industry.

Google processes 3.5 billion searches per day, and results placed within the top three receive a click-rate of 41%. Users searching for a particular product or service are typically ready to buy or visit a business in person within 1-2 days. Businesses using Google Ads earn an average profit of a 2:1 ratio, demonstrating the efficiency and profitability of the platform. Not only does it provide data and insights that allow you to specify advertising and marketing campaigns, it also gives your salon or clinic credibility and increases your likelihood of customer or client engagement above your competitors.

While the benefits of Google Ads are therefore undeniable, you may now be asking, how do I get Google Ads for my business?

It takes just three simple steps to get started with Google Ads:

1.      Add your business information

2.      Select your campaign goals and budget

3.      Enter your payment details

Now, what may be confusing here to those just learning about Google Ads is the aspect of campaigns and budgets. Here is a breakdown:

There are two main campaign options – search campaigns and display campaigns.

Search Campaigns

Search campaigns are ideal for salons or clinics looking to grab the attention of clientele who are searching for particular products or services. You can then bid on keywords in which your ad will appear at the top of the search results. An example would be ‘HD Brows’ or ‘Hydrafacials’. Being amongst the first options they see makes it far more likely they will click on your business.

Display Campaigns

Display Campaigns involve visual ads that will be shown on particular website pages even when someone may not be searching for your particular services. This is a good way of spreading your salon or clinic name, but would not be the best option if you wish to use Google Ads to increase your online retail sales.

Budgets

You will need to choose a daily ad spend budget. Now, the cost of ads will vary depending on your industry, so don’t expect to be paying the same amount as big corporations such as Amazon, Ebay etc. The typical cost per click on Google Ads ranges from €0.11 to €0.50. Budgets can also vary depending upon the size of your business, the scale of your campaign, competition and other factors as well as industry. 

One of the great benefits of pay-per-click (ppc) ads is their trackability, so you can break down the results of your campaigns and make improvements where necessary. However, it can take a little time to get your campaign up and running, so you will need to do your research and make sure you are using specific keywords so as not to waste money and ensure you have the highest yield of bookings possible

We hope you found this information on Google Ads helpful, and that we provided some insight into its growth and profit potential. However, we are aware that it is a lot of information that could be quite new to some, so do get in contact if you have any questions; we are always here to help our salons and clinics grow! If you would like someone to take care of paid advertising for you, check out our package available here:

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