Why social media marketing is really worth it for a beauty, skin or aesthetic clinic
For busy salon and clinic owners, the world of social media can seem very overwhelming with multiple platforms and their unique features. Naturally, you might find yourself asking if social media marketing is really worth the time and stress.
However, social media has had a profound impact on the beauty industry, to the point where we could consider it pretty much entrenched into the industry itself. Instagram is particularly influential in furthering your social media marketing if you own a beauty, skin or aesthetic clinic due to the visual nature of the platform. Therefore, you are given an extra method of engaging with both existing and potential clients, creating content that is tailored to particular demographics, organising your content with the use of highlight reels or grids and especially providing insight into what clients find most engaging.
Let’s breakdown these benefits to show why social media marketing really is worth it:
1. Client Engagement Made Easier:
Likes, Comments and DMs allow you to engage with both current and potential clients. Just be sure to respond to all of your DMs – this is an easy way of providing some information on a one-to-one basis that is quick yet effective in establishing a relationship between you and the client. Replying to comments similarly allows you to show appreciation of the interest and support of your client base!
2. Provides Valuable Insights:
The popularity of your posts and stories is a simple yet effective way of identifying trends in your industry and exactly what type of demographic you should be marketing yourself towards. Focusing on posting content that gains the most traction on your socials help get new clients in the door!
3. Showcase Yourself:
Quite simply, social media is the perfect way for you as a beauty, skin or aesthetic clinic owner to showcase your skill, talents and products. When people see visual proof of your skill and professionalism, they are far more likely to trust you on their beauty, skin or aesthetic journey. Similarly, it is a great way to showcase what products and brands you stock with informational posts and how-to videos.
4. Promotions Made Easy:
Many businesses find social media platforms the best way to run competitions or promotional offers! This can be a twofold step; not only can you use it to boost sales and grow your client base, you can also implement it as a way of growing your online following by including the ‘Like, Comment, Follow’ step.
Social media is essential in any form of marketing campaign for a skin, beauty and aesthetic clinic.
Just be sure to have a strategy in place, and you will find running your socials simple and effective without eating up your time. We have plenty of information available on tips, tricks and ideas for social media marketing:
Check out our many blogs which outline easy steps to take to bolster your online presence and marketing strategies under ‘Resources’ on our website Glow Up Marketing - Salon Websites, Salon Marketing and Digital Marketing For Salons
Be sure to download the several free eBooks on our websites with content ideas and social media marketing tips Glow Up Marketing - Salon Websites, Salon Marketing and Digital Marketing For Salons.
If you need help or guidance in formulating a marketing strategy or running your socials overall, be sure to look at all of the social media marketing options we have available and choose what is best suited to you! Glow Up Marketing - Salon Websites, Salon Marketing and Digital Marketing For Salons.